Use Of Irony In Oedipus Rex Essays - Operas, Oedipus The King

Use of Irony in Oedipus Rex Many sources tell us that Sophocles wrote more then one hundred plays, but only seven of them have survived the centuries in their entirety. Certainly the best known of his surviving plays is Oedipus Rex. The plot of the play hinges on the element of irony. Irony can be defined as a combination of circumstances or a result that is the opposite of what is or might be expected or considered appropriate, (Guralnik, Webster's, 1968, p. 745). Irony is one of the prevailing and defining characteristics of the play. The first event that sets the whole tragic tale in motion is when Laius, King of Thebes, is told by a prophet that any child that is born to him and his queen, Jocasta, will murder him. Therefore, when a child is born to him, he pierces the baby's ankles with a spike, ties them together, and has a servant leave the child on Mount Cithaeron to die from exposure. This is ironic because if Laius had not attempted to murder his own child, Oedipus would not have been found and raised by strangers. He would have known Jocasta was his mother. Ironically(and disgustingly, Oedipus marries her and produces several children). Also, without his violent temper, he would not have killed his father on the road to the Oracle if had had been aware of his identity. As a baby, Oedipus is found by a shepherd, and taken back to Corinth where he is raised as the son of King Polybus, and his queen, Merope. After he is grown, Oedipus is told by a drunken man at a banquet that he really isn't the son of Polybus. Confused, Oedipus is determined to learn the truth. H visionary oracle. The horrified woman sends him away saying that he will murder his father and marry his mother. The prophecy disturbs Oedipus so much that he doesn't return in the hopes of preventing the prophecy from coming true. But, in so doing, he defied the will of the gods, and sealed his fate. This is, of course, ironic because Oedipus is taking the action of not returning to Corinth because he wrongfully considers Polybus and Merope to be his parents. But, here again, a human is trying to avoid what is clearly predestined. In committing the sin of hubris(pride), Oedipus brings down upon himself the rightful condemnation of the higher power. Previous to meeting with the Oracle, Oedipus had met King Laius, and four attendants, at a fork in the road. A fight started, and Oedipus kills King Laius, totally unaware that this is his real father. It's ironic on several many levels. Oedipus, in trying to avoid the prophecy, has fulfilled it. This is also ironic because Laius would not have left Thebes and journey to the Oracle if the city had not been plagued by the Sphinx, a monster with a woman's head and a lion's body, plus miscellaneous other animal features. The city would, undoubtedly, have not been plagued if Laius had stayed in the god's good graces. Having unknowingly killed his father, Oedipus journeys on and encounters the Sphinx. Because he answers the Sphinx's riddle correctly, it kills itself in a fit of anguish and the city is saved. Oedipus is declared King of Thebes. He marries the recently widowed Jocasta and the prophecy is fulfilled. "Oedipus Rex" seems to roll one pieve of irony after another.. Everything Oedipus tries to avoid he ends up doing. The beautiful marriage between the King and Queen is incest. He is also famous for solving riddles but cannot solve the one that concerns the origin, path, and destiny of his own life. Oedipus shows a brutal side when he beats the same shepard that saved him during the interrogation. Some readers interpret the irony differently. Ever since the father of psychoanalysis, Sigmund Freud, made his famous observations, critics have been using this aspect in this analysis. The Freudian interpretation can be taken beyond the obvious relationship between Oedipus and Jocasta and extended to Oedipus' two daughters. Oedipus and Jocasta had four children-two sons and two daughters. The children are brought in at the very end of the play when a blind Oedipus is pondering their fate. The sons he dismisses because they are able to take care of themselves, but Oedipus frets over the fate of his daughters. Oedipus- "As for my sons, you need not take care of them.They are men, they will find some way to live. But my poor daughters, who have shared my table, Who have never before have been parted from their father-Take care of them, Creon: Do this for me. And will you let me touch them

Brand Audit of Power Root Essay Example

Brand Audit of Power Root Essay Example Brand Audit of Power Root Essay Brand Audit of Power Root Essay Essay Topic: Like Water for Chocolate We Real Cool BMR 3164 BRAND MANAGEMENT ‘POWER ROOT’ No |Name |Student ID |Hp No | |1 |DHEEPAN A/L PRANTHAMAN |1061111669 |017-7648515 | |2 |TEH AI ZEK |1051103950 |016-7628762 | |3 |NURUL AQILAH MOHD NAJRI |1041105941 |013-6286479 | |4 |AZWIN BINTI KHAIRUDDIN |1051101309 |017-2477010 | |5 |ONG LEE YING |1051103227 |012-7640604 | SEMESTER 1 08/09 MULTIMEDIA UNIVERSITY (436821-T) MELAKA CAMPUS, JALAN AYER KEROH LAMA, 75450 MELAKA, MALAYSIA. Tel 606 252 3594 Fax 606 231 8799 Contents  ¦ Brand audit objectives, scope, and approach-2  ¦ Background about the brand (self-analysis)4  ¦ Background about the industries5  ¦ Consumer analysis (trends, motivation, perceptions, needs, segmentation, behavior)7  ¦ Brand inventory  ¦ Elements, current marketing programs, POPs, PODs10-13  ¦ Branding strategies (extensions, sub-brands, etc. 14-16  ¦ Brand portfolio analysis17-19  ¦ Competitors’ brand inventory20  ¦ Strengths and weaknesses-22  ¦ Brand exploratory  ¦ Brand associations24  ¦ Brand positioning analysis25  ¦ Summary of competitor analysis -25 SWOT analysis-26  ¦ Brand equity evaluation29  ¦ Strategic brand management recommendations 30  ¦ Reference31 Brand Audit Objectives To enhance our understanding of the brand audit process. To enhance our understanding of how a successful brand works. To showcase our teamwork. To experience being a brand manager. To study the Power Root brand. Scope In designing our brand audit study, we chose to limit our scope to the local arena. There are several reasons for this. First we feel that the examples in our textbook are mostly international brand to which we have no strong affinity or understanding. Secondly, by choosing a local brand we will have access to more information which will be readily available compared to foreign brands. Finally we feel that it is a better choice to start with something at home to learn about brand audit and it also to show that we are proud of our homegrown brands. These are the reasons as to why we chose Power Root. Our scope of study will cover many aspects of the brand. We will study the background, followed by the brand’s inventory (elements, branding strategies, and marketing strategies), brand associations, perceptions and positioning and we end with some recommendations to enhance the brand. Approach There have to be a way of how to conduct a brand audit. Our approach is this: Format First we came up with a format on the things that needed to be included in the study. As brand audit covers a wide variety of things to discuss and analyze, a proper format is vital in order to ensure the audit progresses smoothly and achieves its objectives. We included important areas such as brand inventory, brand exploratory and we included recommendations on how the brand can be further enhanced. Information Search The group had an intensive information search in order to do a thorough audit. The search was conducted via Internet, library database, newspaper, magazine and television. Group discussion A group discussion was held in order to analyze the Power Root brand. The group discussed various aspects of the brand based on the information gained during the search. Task allocation Task was allocated among team members for report compilation. Background Power Root is a homegrown brand and is a true success story when it comes to Malaysian brands. The story of Power Root began in 1999. This brand was born in Johor and officially launched on 23 July 1999 and since then it has not looked back ever since. Owned by the parent company NatBio Resources Sdn Bhd, Power Root has grown from strength to strength for the past 9 years it had been in existence. Their main and core product strategy is by commercializing the well know aphrodisiac more well known as Tongkat Ali (Eurycoma Longifolia) and Kacip Fatimah (Labisia Pumilia). These 2 herbs is popular in Malaysia due to wide believe about its ability to give energy and enhance sexual prowess. They are also commonly used for ensuring good health and physical well being. From 2 main products, they have grown and extended into many products by using the same brand name. More information about the brand portfolio of Power Root is in the inventory segment. They first established a branch in Kuala Lumpur in 2001 for the purpose of co-ordinating logistics and also to enhance customer service. Power Root have 2 manufacturing plants, the earliest was established in Johor in 2003 and was followed by another manufacturing plant in Kuala Lumpur. In 2007 Power Root via its holding company Natural Bio Resources Sdn Bhd was listed in the Second Board of Bursa Malaysia. Power Root’s operational objective is ‘Quality, Innovation Sharing’. To stay true to this mantra, they have invested heavily in R D to come up with a line of brand that best signifies quality. They are also committed to bringing these herbs beyond Malaysian shores across the globe to enhance its popularity and bringing benefit to the product in return. All in all Power Root’s is a success today stems from its entrepreneurial spirit, concentration in research and development in improving existing products and commitment in providing consumers variety choices of its high quality products. Background of the Industry When we talk about industry, first we need to identify the elements that constitute the industry. What is the background of the industry that Power Root is operating in. Power Root is geographically located in Malaysia. In terms of the industry, Power Root can be concluded as being in several different segments within the larger beverage industry. They are mainly in the instant coffee drinks segment with the core product being Ali Cafe TongkatAli drinks. This instant coffee segment is a large and very attractive segment. Due to changes in lifestyle, current trend shows that people value speed. This to the extend something as simple as making coffee is required to be simplified which explains the phenomenal growth of instant coffee drinks. Can drinks is another segment they are operating in. Can drinks is a big market with almost all beverage having a can product. People like can drinks for its convenience and cool factor. The cereal market is another industry segment where fierce competition is common. Due to the high consumption nature of breakfast foods, this segment is lucrative to capture. Chocolate drink segment is fast growing. Although not as strong as in US but cocoa based drink trend is catching on in Malaysia. Power Root knows this and hence the release of Cocoa based drink like Pearl Cafe’ Choco. A little background about Tongkat Ali which is being used as the main ingredient not only by Power Root but also by Power Root’s competitors. Tongkat Ali also known as Eurycoma Longifolia Jack is a common herbal shrub usually found along the slopes of hilly terrain of the Malaysian rainforests. This shrub is identified as the ‘Bitter Cures’ because it is really bitter and it also can cure all sorts of ailments and diseases. ‘Pasak Bumi’ or the ‘Earth Fixer’ is also one of them and because of its solid and long winding roots, it got its name and the name is Tongkat Ali. The name is said to be associated with a dashing warrior, the hidden meaning to the name- the spirit of manliness and health. The herb helps to revitalize tired minds and body and soothes a person. In addition, Kacip Fatimah is another common herb found in the rain forests of Malaysia, it contains element of antioxidants and photo estrogen, where these two elements are known to provide goodness and health to both women and men. These 2 herbs together present a multimillion or perhaps a multibillion dollar market to be exploited. With the emerging trends and unfulfilled needs in terms of personal healthcare this industry’s core has a long way to go. The general situation right now in the industry is the intense competition among the manufacturers of such herb based beverage drinks. Since taking the herb in pill or medical form does not interest consumer much, beverage is seen as the next best way to sell such products. Hence many entrants have made the fight hard especially when some competitors purposely copy the entire brand elements of another successful brand. Consumer Analysis Needs There is a real need for energy and herbal based drink in Malaysian market. Hence Power Root is seen as a natural choice because they contain Tongkat Ali and Kacip Fatimah, 2 most well known energy boosting herbs. Because of these two main herbs in their products, customer demands are increasing because they believe that Power Root products can help them in their daily lifestyles in all ways. They believe they will feel re-energized and be more energetic after drinking it. These herbs are indigenous to Malaysia and its properties for promoting physical well-being are highly regarded by Malaysians. There is also a real need for an integrated product that combines energy herbs and a daily beverage of people’ choice be it coffee, tea or cocoa drinks. These needs are however not restricted to local arena alone as there high demands from foreign countries such as Brunei, Indonesia, Middle East signifying the universality of the need. Segmentation First and foremost, Power Root as a family brand targets almost everyone in the market. However when it comes to selecting and targeting segments then they become selective. There are several segmentations as practised by Power Root: Race: Power Root has segmented the market into racial segments and it actively targets the Malay market. Its entire branding, marketing and promotional strategies are very much focused on this segment. There are attempts to court other racial segments such as the Chinese segment but it is largely limited. Gender: Usually tongkat ali is targeted towards the male customers whereas Kacip Fatimah is targeted to the female audience. Tongkat Ali is seen as the male aphrodisiac while Kacip Fatimah on the other hand is associated with women. Both herbs can be consumed by both genders considering that there are similar benefits between them but for marketing purposes, they are marketed separately to different segments. Age group: 18 49 Power Root has chosen to target this group age segment. The reason could be that this age group has the purchasing power necessary to buy and consume the products. Besides that as this time period is where they grow up, they will seek energy boosting beverages more than any other age group. The brand also has access to various ways to reach this age group as they are widely exposed to various mediums. Health conscious segment: This segment is hard to measure and to find out considering that it is hard to measure intangible things. Nevertheless this health conscious segment is visible enough to be noticed by Power Root to be targeted aggressively. Behaviour When it comes to behaviour, here the analysis will have to focus on the behaviour of Power Root’s consumers towards the product. Power Root’s consumers are very loyal to the brand especially from the Malay market segment. With a strong positioning, we can actually see that the support is strong from this segment alone. Even when similar products and brands got launched, Power Root remained strong due to the loyalty to the brand. Customers of this brand are enthusiastic about the brand, have high brand awareness, brand recall and brand recognition of Power Root. They support the marketing programs and also love the brand ambassadors which they think relate well with them. Trends In this competitive world, companies must always understand about customers’ trends in order to attract and best serve them. Since customer’s trend keep n changing their taste, the companies must always formulate strategies to satisfy them. Current trend shows that there is a significant shift in consumer’s mindset towards living a healthy lifestyle and taking care of one’s own body. Due to proliferati on of healthy living lifestyle on various mediums such as TV, movies, magazines and others lifestyle trends, more and more people are looking for products that are good for their body. Also due to changing pace of life and hectic, busy lifestyle led by most people on earth today, energy boosting beverages has seen a spike in demand. Motivation Since Power Root has become more and more famous among consumers, so this can be a reason to motivate customer to buy their products. The company had created their own brand image, once consumer want to purchase instant coffee or tea or even energy products, Power Root will become one of their choices. As mentioned before, Power Root are producing few types of instant drink products such as coffee, tea, energy drink and etc. By providing customers with lots of choice, this can be one of the reasons to motivate people to buy it. Beside that, the price of Power Root products can be another point that can motivate customers to purchase it. Most of the consumers are finding out that the prices of Power Root are reasonable compare to other brand. In addition, Power Root Company always is doing promotion in order to attract customer. It is one of the ways to increase the motivation of consumers toward Power Root products. Consumers are always interesting with products promotion, so Power Root sometimes will organize some activity such as competition or products sampling in order to increase the interest of consumers toward their products. Perceptions According to the majority of consumers, when they think of Power Root, naturally energy drinks, stamina and health will come to their mind. Power Root’s current standing is good and hence consumers’ perception towards it is good as well. In most of the consumers’ mind, Power Root products always fulfill customers’ need which is to give energy. Consumers perceive Power Root as a brand that has a variety of products that satisfies many different people. The taste is seen as different and unique to Power Root. Consumers also have a perception that the products has a reasonable price. Brand Inventory Elements Logo Brand Mantra: Quality, Innovation Sharing Slogan: Infinite Energy Brand jingle/Catchphrase: Cut, Cut, Cut Ali Cafe URL: www. powerroot. com. my Packaging: Marketing Programs Power Root has a very sound marketing program in place which explains their success so far. The high sales and high business activity can be attributed to the brand cleverly taking care of its 4 major part that constitutes marketing. Product Power Root invests a lot in RD funding in order to come up with good and delicious products to satisfy the market needs and demands. All their products so far according to the analysis show that all of them have gone through rigorous vetting process before being launched into the market. Each and every product has its own distinctive packaging, clear name, colour and taste. For example, Pearl Cafe serves the women market while Ali Cafe serves the male market. There are also products to cater to market needs for low sugar products such as the non-sugar instant drinks. Place When it comes to place it basically relates more to the distribution network that is responsible to distribute and sell the product. Power Root has a very strong distribution network in place with good connection and working relationship with the wholesaler and retailers. The brand is easily available in all major hypermarkets, supermarkets, mini markets, sundry shop and convenient shops Brand is easily available and has high brand visibility. The good working relationship shows especially when seeing that Power Root always get the strategic and most visible place on the shelves’. Price Power Root have a range of price that is neither very expensive nor very cheap, it is there in the middle affordable for all. The pricing for each product is different but each price reflects the value of the product. |RM (+/-) | |Ali Cafe |14. 50 | |Pearl Cafe |11. 20 | |Can Products |2. 50 | |Oligo Cereals |14. 50 | |Pearl Choco |16. 00 | Promotion They have promotions such as extra packs in the main packets with every purchase. They have free gifts when the customers buy two or more packets. Free gifts may include thing s like umbrella, mugs and so on. Power root sometimes gives out incentives to shopping malls so that hey keep their shelf full of power root products everytime and a merchandiser can keep track of it as well. Sometimes they give out discounts to customers in the form of free coupons such as the one being distributed in TESCO receipts. POP (Points of Parity) A point of Parity is when the attributes of a brand is similar to other brands in the market. Power Root shares these POPs: Same market (Malay majority)-What Power Root is currently targeting and heavily investing in is also pursued and served by other competitors. And these competitors not only come from those with instant coffee background or herbal energy giving beverage but also anyone with the interest of capturing the sales from the Malay market segment. Coffee drink- There are a lot of companies producing coffee products and instant coffee brands are one to many sometimes. Power Root product coffee, others also produce coffee. Instant beverage- The age of convenience has brought us this trend, instant beverages and Power Root’s instant formulas or way of packaging its products are similar to other instant beverage brands. Pricing- The pricing is almost similar to other competitors and there is no large variation among the brands showing that price is something common among them. POD (Points of Difference) Points of Difference is the part that where differentiation takes place and aids positioning process in consumer’s minds. There are 3 main PODs for Power Root: Health and herbal products- Power Root has exploited the health benefits of the herbs and making sure it becomes synonymous with the brand itself. Now whenever someone mentions Tongkat Ali or Eurycoma Longifolia they are quickly reminded of Power Root first before being followed by other products. Unique Pink, Black, Gold Packaging- Power Root’s packaging are distinctive and has their own place in consumer’s mind and heart. The packaging is easily recognizable and differentiated from its competitors. Besides that, there are different colours for each flavour or product. Delicious taste and aroma- Power Root has a distinctive taste and aroma to its products so much so that the moment someone smells it, they will be quickly reminded of the brand showing high brand awareness. The aroma is also strong in nature and can easily fill a room with its sweet smell. Branding Strategies Brands today are no longer like the way it was once before where brands were merely a name assigned to a product. Today consumers respond positively to brands and the more powerful a brand is the greater opportunities that brand will have especially in terms of profit. Power Root is only 9 years old and barely a teenager but in Malaysia they have become one of the number one brands in beverages. And today they are venturing into exporting their products to other countries like Indonesia and to the Middle Eastern Region like Dubai. In getting to where they are today Power Root has made efforts in their branding strategies. Some branding strategies they have applied are using spokespersons, sponsoring events, having road shows around Malaysia, organizing contests through publicity, billboards, advertising and having sub brands or extensions. Power Root has invested in using public figures and celebrities to be their spokespeople. Using a spokesperson is when an organization uses a person to represent the organization. Power Root have employed four very well known Malaysian celebrities in representing their brand who are Rosyam Nor one of Malaysia’s number one leading actors, Adam and Faraf from the very popular reality show â€Å"Akademi Fantasia† and one of Malaysia’s songbirds Nurul. They have been used in promoting Power Root’s products via commercials, road shows, and ads. Another brand strategy used by Power Root is by sponsoring events. Some of the events sponsored by Power Root are the ‘Dance with Nnergy’ competition which is a dance competition during Jomheboh, one of Malaysia’s very popular carnivals handled around the country. Power Root has even sponsored drama series on TV 2 entitled â€Å"Dilemma Wanita†, and â€Å"Rafflesia†. Another event they have sponsored is Smart Kids 2006 (Aerospace Educational Planet). Every event they sponsor is a way for them to publicize their product to the public and create brand awareness. Linking a brand to events helps consumers to build their trust towards a brand and also it portrays a more likeable image for the consumers. Power Root has also organized road shows around Malaysia. Road shows are travelling exhibit as a way to promote a company’s product. In this case, Power Root has gone around Malaysia from Penang to Johor to promote their products and also some of their contest like promoting one of their biggest contests the â€Å"You Can Be a Millionaire† contest. Through road shows Power Root can also build positive rapport with their loyal customers and plus achieve new customers. Power Root has also organized many contests in the past in order to stimulate sales and at the same time build brand loyalty. These contests include the search for gold and prizes under the tab of the can products and the most recently is the ‘Be a Millionaire’ contest. Publicity or public relation is used to promote or protect a company’s image or products. Over the years Power Root have conducted various forms of publicity in promoting their brand. For example in the year 2006 Power Root organized a press and conference and simultaneously officially launched their new Power Root Ambassadors for that year. By organizing this sort of publicity they have created again brand awareness for the public. Another example of their efforts in publicity is through having official events to launch their contests so that consumers especially Power Root loyal customers are aware of their contest which they can participate and maybe have some opportunity in winning grand prizes. Other than that Power Root has also put up billboard along the PLUS highway. They have organized a continuous of 20f x 60f Billboard Campaign along the PLUS highway. The PLUS highway is the main highway to get from North to South of Malaysia and many Malaysian citizens use this highway to get from one destination to another. By putting up billboards along the highway, Power Root has great exposure because many Malaysian citizens use the highway daily. Power Root has also used many forms of advertising to promote their brand. Like mentioned before using billboards and such, Power Root has also used other ways of advertising their product for instance through television commercials, radio commercials and print advertisements. With their ambassadors, they use them in their commercials to promote their brand. Choosing the right form of advertisement is crucial so that Power Root can reach the right customers. Lastly, another form of brand strategy Power Root has adopted is through brand extensions and sub-branding. There are two forms of brand extension which are line extension and category extension. Power Root has adopted both the line extension and category extension. Line extensions use sub-brands to target a new market segment within the same category. For example under the Power Root brand name in the coffee line, they have come up with Ali Cafe targeting male consumers and Pearl Cafe to target female consumers. As for category extension, it is a form of extension by using the parent brand in a different product category. Power Root has used the brands distinctive taste which is tongkat ali and kacip fatimah in another form than instant products like can drinks. Brand portfolio analysis Power root is known for the energy drink they produce which is Alicafe Tongkat ali and automatically the product is the core product for this brand. Power root is mainly associated with tongkat ali gingseng and therefore when it comes to Power root, consumer will think of energy drink or tongkat ali. Power root has come out with many sub brands which are instant cafe and tin product: Instant beverage Alicafe Tongkat Ali instant: premix coffee drink with Tongkat Ali. A wonderful blend of coffee made from Robusta Arabica fine coffee beans, combined with quality creamer from Europe for smoothness and heavenly aroma. Also contains water soluble Tongkat Ali and Gingseng extracts. Alitea tongkat ali instant: Premix tea drink with Tongkat Ali. Also known as â€Å"Power Root teh Tarik Tongkat Ali instant†. Quality red tea mixed with imported skimmed milk and creamer from Europe for a fresh and aromatic flavour. Perl cafe instant: Mildest blend features a smooth and flavourous coffee specially made from the finest Arabca Robusta coffee beans. It is catered mainly for today’s women. Also includes premium quality creamer and chocolate from Europe and contains water soluble Kacip Fatimah extract. Perl choco instant: premix chocolate drink with Kacip Fatimah and Collagen. Made from imported Cocoa, Kacip Fatimah, Collagen, Sugar and Non-Dairy Creamer. Oligo cafe instant: premix coffee with Oligofructose. It is a natural ingredient extract from the chicory root. Oligofructose has many beneficial effects on the human body studied by scientist. The chicory root, where its beneficial effects have been known for a long time, contains large amount of inulin. The chicory root is also one of the most researched food substances by scientists for its nutritional benefits. Oligo cereal instant: cereal drink mixed with B-Glucan and Oigofructose. This product consists of fine blend of oats, cereal, B-Glucan, Oligofructose, sugar and non-dairy creamer. It is rich in amico acids, minerals, vitamins and dietary fibre and fulfills the modern era dietary principles to maintain health diet. Oligo choco instant: formulated from cocoa, DHA/EPA (categoriesed as an Omega- fatty acid, one of the essential fatty acids), sugar and fat-free dairy ingredients, and rich in oleic acid, linoleic acid,stearic acid, palmitic acid, protein, various vitamins, minerals, fibre and flavonoids. Ali cafe no sugar added: a wonderful blend of coffee with no sugar added specially formulated for the health conscious public. It is made from Arabica Robusta fine coffee beans, combined with quality creamer from Europe for smoothness heavenly aroma. It also contains water soluble Tongkat Ali Gingseng extracts. Perl cafe no sugar added: the mildest blend features a smooth and flavourous coffee with no sugar added, specially made from the finest Arabica Robusta coffee beans. It is mainly catered to health conscious female public. It is also includes premium quality creamer and chocolate from Europe and contains water soluble Kacip Fatimah extract. Can products Nnergy carbonated energy drink: a special carbonated energy drink formulated with Caffein, Taurine, and Vitamin B6 B12 that helps the release of sustained energy. Nnergy is slightly sour and coupled with the fizzy sensation, ensure of tickling taste. The energy derived from the drink helps to increase concentration especially for derivers on a long journey, students and busy professionals who require the additional boost in energy. Extra carbonated energy drink: A special carbonated energy drink formulated with Tongkat Ali, Caffeine, Taurine Vitamis B6 B12 that will give you the energy boost reduce fatigue. The great refreshing tast and fizzy sensation makes the drink more refreshing with the additional energy derived. It helps to increase concentration especially for drivers on a long journey, students and busy professionals who require the additional boost in energy. Extra honey tongkat ali: energy drink with Honey and Tongkat Ali extracts. Perl kacip fatimah: Energy drink with Kacip Fatimah extract exclusively for women. Ali cafe tongkat ali: coffee drink with Tongkat Ali extract. Gingseng tongkat ali: energy drink with Tongkat Ali and Gingseng extracts. Honey dates tongkat ali: Honey dates Energy drink with Tongkat Ali extract. Perl cafe cofee drink with kacip fatimah: Coffee drink with Kacip Fatimah extract. Competitor’s brand inventory Any brand has their own competitor’s if they are in the same market, as for Power root their competitors are other brands that produce energy drinks, gingseng and tongkat ali drinks. Jabar root Jabar root is owned by The Al-Jabbar Group, a Bumiputera-owned company that offers herbal based medications. The company aimed to market their product particularly in Brunei, Indonesia and West Asia. Jabar root packaging for their tin product for tongkat ali and kacip fatimah are almost similar with Power root. The only difference is the name of the product which is Puteri Serapat and Jabar root. The company selected Zamarul Hisham and Diana Rafar as their celebrity endorsement. The retail price of a can Jabar Root and Puteri Serapat is RM 2. 50. Nescafe Nescafe is actually official product owned by Nestle and it is a brand of instant coffee. Nescafe produce instant drink and can drink such as Nescafe classic, Nescafe original, Nescafe Gold Range, Nescafe Espresso, Nescafe Premium Range, Nescafe Decaff, Nescafe Cappuccino, Nescafe Frappe, Nescafe 3 in 1 Power root has become the competitor to Nescafe or vice versa. Long jack Long Jack Tongkat Ali is owned by Orang Kampung. Herbal Tea, Kacip Fatimah Capsule, TOngkat Ali Capsule, Resdong Pills, Longjack Capsule, Evergreen Tea, Penambat Pills, Gamat Oil, Liniment, Gamat Jelly, Slimmatee Capsule, Maajun Tongkat Ali, Extract Morinda and De5 are products that Orang Kampung produces. This company also produces can drinks such as Long Jack. CNI Tongkat Ali CNI Enterprise (M) Sdn. Bhd. introduces CNI Tongkat Ali gingseng coffee and CNI cafe in their sub brands. The Groups principal activities are marketing healthcare and consumer products. Other activities include manufacturing, trading and packaging consumer, health and personal care products, operation of food and beverage outlets and investment holding. The Group operates in Malaysia and Singapore. Super power Super launched a new range of ‘Super Power coffee variants with added Tongkat Ali, Gingseng and Misai Kuching in Malaysia on April 2007. Their pre-launch sales for ‘Super Power’ cofeemixes and energy drinks have exceeded expectations. The company will focus to expand their market in Southeast Asia countries such as Thailand, Myanmar, Malaysia and Vietnam. Kopi RADIX Kopi RADIX originates from Indonesia and has a large following among the traditionalists and in a more rural setting. Its product comprises mainly of Tongkat Ali herbs with not much variation. Kopi Jantan Produced for the older generation and for those in a rural setting. This is also similar to Kopi RADIX in the sense that they focus more on the power or aphrodisiac part of the product. Strengths and Weaknesses Here in this part the analysis is largely centred on uncovering the brand’s strength and weaknesses. Strengths i. As mentioned, Power Root is getting more and more famous among Malaysian, this can be one of the strengths. It is a well known home grown Malaysian brand that specializing in coffee, cocoa and energy beverage products. The company has grown leaps and bounds since first established in 1999 and currently has 19 products under its wings. Although there are various brands of instant drink products in the market, Power Root with its entrepreneuring spirit, is committed to provide consumers with the ultimate choice of a high quality product. Concentrated efforts in research and development to develop new and improved products have also accelerated its success in the market. The founders started off with an herbal energy drink, while coffee-based products were only introduced in 2003. Power Root, the company that owns Ali Cafe, set up its business in 1999 and was quick to realize that consumer preferences and lifestyles were evolving. As such; the company was able to quickly establish a stable business foundation and thus, creates a very promising future for the company. ii. Besides that, Power Root and its range branded canned and premixed powder drinks has become one of the most successful and recognizable local brands within a short span of 7 years. Power Root’s brands include: Ali Cafe and Perl Cafe –canned coffee and premixed instant coffee powder infused with Tongkat Ali and Kacip Fatimah extracts respectively; Power Root – a range of flavored energy drinks with Tongkat Ali extract; Alitea – premixed instant tea powder with Tongkat Ali extract; Oligo Cafe – premixed instant coffee powder with Oligofructose; and Nnergy – a carbonated energy drink with added vitamins. Power Root’s commitment towards its brand promise is epitomized by its co-sponsorship of the 2006 World Cup live Malaysia telecast and on the local front, the hugely popular Jom Heboh! Since the brand is easily recognizable and most people would have no trouble recalling it from their mind either so it has a strong presence in consumers’ mind and is well positioned. The products generate positive reviews and the company invests heavily in marketing and branding iii. The key of Power Roots brand is the quality level which begins at the material procurement stage, ensuring best technology, while offering fortified nutritional and health benefits that meets the needs of the modern lifestyle consumers. Currently, the company has created three successful brands in the UAE and Middle Eastern markets which have their unique taste and appeal to tea and coffee loving populace here. No doubt therefore Power Roots is the first Malaysian beverage Company that made it big in the UAE  and Middle Eastern Market. In  2006 Power Root acquired, the prestigious GMP, and HACCP certification, giving consumers a better peace of mind. In the UAE, Power Root has aggressively promoted its brand in order to carve out a market share. A huge promotion outlay has also been provided at the ongoing Global Village, at Seef Road and the Night Souk where Power Root stalls are attracting good crowds. Weaknesses i. As we can see there are a lot of strengths for Power Root Company, but there are also some weaknesses that can be found in the company. As mentioned, Power Root, a truly Malaysian success story main target consumer is Malay majority market in this country. With the limitation of the Malay target market, it may cause Power Root lack of visibility among non-Malay market. As we know Malaysia is a country which comprised of Chinese, Malay and India citizens, if the company only limit the scope by only concentrates in Malay market however it will neglect the non-Malay consumers and lose a very good chances to increase their profits. ii. Although Power Root is a well-known company in Malaysia, the brand information is not that easy to find. It is very easy to find the brand’s products but it seems hard when consumers wish to search the information about the brand. Therefore, lack of information regarding brand is another weaknesses of Power Root. Brand Associations Brand Positioning Analysis Positioning refers to the place a brand has in the consumer’s mind. The consumer should be able to recall what the brand is associated with in a flash. The moment they see they should be able to think what Power Root stands for. Power Root’s main positioning strategy seems to focus a lot on the energy drink mantra. They have marketed and branded it so intensively by focusing on the energy giving aspect of their products. So much so that most consumers when asked today will immediately think of energy provider, health drink, stamina provider and some even regard it as a mild aphrodisiac. Summary of Competitor Analysis. In a nutshell, Power Root’s competitors have 1 thing in common, they all focus on the same thing that Power Root target but their approach seems to take a bit of sexual undertone. The competitor’s products are branded as an aphrodisiac for sexual prowess with the focus being centred on Tongkat Ali herb. Tongkat Ali is widely used and is used more than Kacip Fatimah in fact. Power Root’s competitors either become a follower by following the same business methodology and branding strategy or they start of on their own by launching it using their own strategy. The more upscale brands such as Super Power tend to have a more urban approach while the less known brands like Kopi RADIX have a more traditionalistic approach. SWOT analysis Listing of a company’s strengths and weaknesses are a normal part of any attempt at strategic planning for virtually all companies. To be sure the company is headed in the right direction, a competent, thoughtful review and updating of the company’s strengths and weaknesses is a fundamental element of a good strategic planning. Strengths Household name- Power Root is a true Malaysian success story, it has presence in several country and no other companies has such a hold especially in the Malay majority market in this country. International presence- Presence in international markets such as Indonesia, Singapore, Korea and UAE. Product success- Power Root’s products are currently making waves in the market such as Alicafe, Perl Cafe, Alitea and so on. Convenience- Each of these products is ready to drink convenient brand, one just has to add hot water and drink it. Strong distribution network- Power Root has access to most outlets and thus effec tively found the end-users due to a well-developed distribution network nationwide. They have a networking of key dealers, wholesalers, supermarkets, retailers and overseas distributors. Today, we can find the products almost everywhere in 7-Eleven stores, petrol stations, Giant, Tesco, Carrefour, Jusco, just to name a few. Weaknesses Lack of Information- Power Root has limited information on their product and have a weak online presence as well. Packaging sizes- No various choices in packaging of instant cafe. They should produce various size of packaging. For example, providing a smaller package for instant cafe. Over focus on beverage- Power Root focus more on beverage products only. They should expand and explore to another market such as capsule or food but they need to still maintain the product reputation. Lack of presence in non-Malay market- The overfocus on 1 segment means that Power Root may be losing out on opportunities from other market segments as well. No slogan for the brand- Power Root is yet to have a distinctive brand slogan. Opportunities Arrival of new technologies- With the upcoming technologies in the world today businesses can be done online. Power Root can promote their brand via internet as internet advertisement is becoming a more and more popular form of advertisement as it’s cheap yet accessible. Other technologies that can be used is online banners, television, satellite and such Free Trade Agreements (FTA) approvals- In the current issue today Malaysia is moving into efforts of getting the FTA approval. Achieving this approval Power Root can export products to countries like the U. S. Power Root has already made efforts in exporting to countries like Indonesia and Dubai. Having greater opportunities to export in other parts of the world is a plus for the brand and also the country. Unfulfilled customer needs- Power Root has ventured into a market that targets the use of Malaysian herbs into beverages. Not many quality brands out there provide this category of product. Therefore Power Root has the opportunity to intensively market their product to Malaysian consumers and also other neighbouring ASEAN countries who also share the same value of herbs as healthy drinks like Thailand, India and China. Threat Competitors- As mentioned and analyzed above, Power Root faces a lot of competitors in various forms and sizes. Oversaturation of market- The entry of many new players intend on capitalizing on the Tongkat Ali craze means that the market may become too overcrowded and in the process may hurt Power Root strategies. Brand Equity Evaluation â€Å"The differential effect that brand knowledge has on consumer response to the marketing of that brand. â₠¬  Keller, 1993 That is the general definition of a what a brand equity is. Brand equity serves as a platform where companies with brands learn from the past and guide their future plans accordingly. The consumer’s brand knowledge is the most important thing when it comes to building brand equity. Power Root consumers have sufficient knowledge when it comes to the brand itself. They are able to form brand associations fast. When consumers are able to define what are the characteristics associated with Power Root such as the events they are involved in, their brand elements, and their sponsorships and so on it shows that the consumers are able to form fast connection in their mind about Power Root. It also proves that many consumers have been exposed to the brand many times before. Brand knowledge consists of 2 core, brand awareness and brand image. Power Root has a very strong brand awareness among the consumers especially their target market the Malay market. Even those not targeted are sometimes aware of the brand proving the awareness level for the brand. Second is brand image. Power Root has a very strong image in terms of its brand elements such as logo, packaging, colour and so on. Consumers are able to pinpoint which is Power Root fast as they have the correct description in their minds. However brand image needs to be something that is strong and favourable and it does seem like Power Root matches all the criteria of a brand with high brand knowledge among consumers. To evaluate customer based brand equity of Power Root, there are several dimensions to be looked into. Salience Depth of brand awareness- Customers are able to easily recall information and image about Power root Breadth of brand awareness- When it comes to purchasing and consuming Power Root, consumers don’t seem to mind or think twice before buying. They know what they are buying and don’t spend too much time analyzing before buying. Performance- Power Root has performed up to consumer’s expectation so far. What consumers want when they buy the drink is what they get or perhaps even better. It is a value buy for them relative to the price. Imagery- Power Root has portrayed the right image in terms of consumer profile, who they are, where the product should be located, association with strong personalities that best showcase the brand itself and so on. Judgement- In terms of brand quality, Power Root is the front runner. No one invests in R like Power Root in the industry and that explains the high quality since they emphasize a lot on quality. The brand is seen as credible and superior compared to other competitors. Feelings- Consumers love this product and they love how it is being branded. Resonance- This can be seen in how attached some customers become to the brand. They call it their comfort drink and form an attachment to it. They are many consumers who have made this drink as their daily staple proving their loyalty. And judging from the many support Power Root gets to its events and contests, it shows just how the brand has formed an alliance with consumers and resonate well with them. Strategic Brand Management Recommendations There are always room for improvement even if the brand is already very successful. Power Root despite its successes, still has room for improvement. There are 4 recommendations by how Power Root can be further improved. Target Introduce to Non-Malay markets Non-Malay market presents an opportunity for Power Root as their purchasing power is yet to be tapped into. Many are not aware of the product yet and most competitor are very focused on Malay market just like Power Root. Perhaps by diversifying their target, they can enhance their presence in the local market and tighten their stronghold as well. Increase Expand international presence Power Root currently has only expanded to 4 countries, namely Korea, Indonesia, Singapore and UAE. There are many countries where coffee drinking is a craze such as France and US and presents untapped opportunities. Create a slogan Power Root currently has a void to be filled and that is clear, catchy slogan. Being an important brand element, slogan can help improve brand awareness and brand recognition. Enhance online presence The website needs to be more interactive and should be enhanced with more information. Currently it lacks in terms of interactivity and access to interesting informations. Reference 1. www. thestar. com. my 2. www. nst. com. my 3. www. powerroot. com. my 4. www. google. com 5. Strategic Brand Management- Building, Measuring and Managing Brand Equity, Kevin Lane Keller. [pic]

What do you want to achieve as an employment intern with caesars Essay

What do you want to achieve as an employment intern with caesars entertainment - Essay Example The company would help me in building an exceptional verbal and written communication skill-set, providing me with ability to communicate efficiently with people around work. I believe at Caesar’s I would learn how the casino industry works and over time I would be able to help the company with my valuable advice regarding business development. By working with this company I want to become a responsible employee, more career-oriented and eager to learn new about various technologies at work in the industry. While at Caesar’s I also hope to master the art of loyalty and customer retention as I believe it is essential in building my career as I go forward with it (Spring Employment Internship Unpaid (BLV) in Las Vegas Nevada United States, 2014). Spring Employment Internship Unpaid (BLV) in Las Vegas Nevada United States. (2014). Retrieved January 7, 2015, from Caesar Entertainment:

Deconstruction paper on the book GUTS Coursework

Deconstruction paper on the book GUTS - Coursework Example n the book â€Å"Guts- Companies that Blow the Doors off Business-as-Usual† as an excellent source of leadership models and success stories, which can best illustrate the essential leadership strategies for the current business environment. Some organizations or individuals sometimes surpass our highest expectations when the way they manage downward spiral goes unusual, gutsy, and notably innovative. The post-9/11 success story of South West Airlines is an example for such a gutsy stance taken at the time of dramatic business downturn (Kevin & Freiberg 2004, p.11). In addition to theoretical aspects, such success stories with practical evidence have considerable impact on business world because they tend to force entrepreneurs to review their present strategies. The concept implied in this work is that though diverse workforce and elements are to be integrated with an organization, group objectives of the company is of primary importance; and at the same time, it is essential to notice if the workers are guided to the best effect of the organization with right motivation. Leadership with such sense of motivation ‘leading through words, inspiring through trust and empathy’ (Bennis 2009, p.159) - is not only needed for business organizations, but they are useful also for large scale non-profit organizations or voluntary service sectors. ‘Guts’ meets the required standard of a reference book that contains both conceptual and practical conviction on leadership to a new entrepreneur. Given below is the vision statement of the non-profit organization I would initiate in future. The organization will use all potential tools that fit with its core values in order to integrate essential socio-economic, ethnic, and cultural ideals so that the total program will meet the highest standard in all interpersonal relationship with its benefactors, stakeholders, volunteers, beneficiaries, and the public as a whole. According to Kouzes & Posner (2007, p.227), this

The effect of stress among college students Research Paper

The effect of stress among college students - Research Paper Example Undoubtedly, as the study intent, effects of stress observed on college students, presents a multidimensional, complex and wide ranging event. Thus, to obtain a specific direction and understand the effects caused by stress on college students, the discussion henceforth emphasizes three themes; viz. (i) Physical and Psychological effects caused by stress among college students, (ii) Unhealthy habits in effect of stress on college students, and (iii) Increased drop-out rates as effects of stress on college students. Scholars have often argued sleep disorders, and psychological effects such as anxiety and negative mood fluctuations as associated with education stress among college students. Assessing the same notion through a quantitative model, findings obtained by Wong, Lau, Wan, Cheung, Hui & MOK (2013), revealed a higher scale of daytime sleepiness, depression or negative anxiety and reduced self-esteem interlinked with the academic functioning of the college students. This particular inference was justified in the study made by Elhai, Miller, Ford, Biehn, Palmieri & Frueh (2012), demonstrating greater rates of physical and psychological impairments among college students in terms of negatively reactivity, avoidance, negative cognitive alterations and hyper-arousal among others (refer to table 1 in appendix). Nonetheless, stress is found to be perceived by the students, which further results into anxiety and sleeping disorders among them, further causing physical health deterioration (Duan, Ho, Siu, Li & Zhang, 2015). In contrast, however, Wong et al. (2013) depicted an interlinkage between the factors stated; the relationship tested was more inclined towards testing the psychological effects on the educational merits of the students and not the vice-versa. A rather more insightful explanation was provided by Read, Ouimette, White, Colder & Farrow (2011), wherein the study revealed a strong association of posttraumatic

Sender and Receiver Communication

Sender and Receiver Communication Communication is a procedure which includes sender and receiver to convey a message. Effective communications skills are the skills we assume every worker picks up along the way. The type of communication that we use at home, friends and other normal places which is known as slang can never be used at workplace. Sometimes people may get dismissed because of using such sort of language. To get success at work we need know what sort of communications skill we should at work. Communication is a process in which message is send by a sender to a receiver. The message could be simple information and it can be verbal or non- verbal. This includes determining the meaning that the sender intends to express the other person. The person (listener) receives the message through both verbal chatting and non verbal gestures. The receiver interprets the meaning of the message. To follow on to the message receiver uses education, attitudes, experience and emotions. Effective communication is communication which exists between two persons and the receiver interprets the same way as the sender intended it. Communication is essential for achieving managerial and organizational effectiveness. Without communication, employees will not be able to aware of what their co-workers are doing, will not have any idea about what their goal are, and will not be able to assess their performance. In absence of channels of communication, supervisors will not be able to give instruction to their subordinates and management will not receive the information it requires to develop plans and take decision. Good communication always helps employees become more involve in their work and helps them to develop a better understanding of their jobs. Clear, precise and timely communication of information also prevents the occurrence of organizational problems. Effective communication is essential for achieving organizational goals, but ensuring such communication has been a major problem for most organization. Although the word communication is often used, there has been no consensus among communication experts regarding the definition of communication. In general, communication may be defined as the process by which the information is exchanged between individuals. There are many components to communication. Consider verbal communication skills, listening skills, written memorandums/email, telephone skills and non-verbal communication. Also, reflect upon all the people we communicate to: subordinates, peers, supervisors, customers, and groups of people. In addition, ponder some of the reasons, why we communicate: to get and give information, to discipline subordinates, to make assignments, and so on. We already know that communication is a big part of our daily existence. Even when we dont want to communicate, the very actions we take not to communicate such as being quiet in meetings, avoiding people, declining to respond to emails or give feedback, communicate something about us. In a survey of 480 companies and organizations conducted by the National Association of Colleges and Employers and published in the Wall Street Journal, effective communication ability ranked first among the desirable personal qualities of future employees. Reference: December 29, 1998. Wall Street Journal, Work Week, p. A1. In a national survey of 1000 human resource managers, oral communication skills are identified as valuable for both obtaining employment and successful job performance. Reference: Winsor, et al., 1997    In yet another survey, executives in Fortune 500 companies indicate that college students need better communication skills, as well as the ability to work in teams and with people from diverse backgrounds (Association Trends, 1997). The point of these examples is that honing your communication skills should be a priority for you as you seek to advance in the workplace. Although many articles and books have dealt with interpersonal and organizational communication, most of them are not based on systematic research findings. However, the Real Managers Study (conducted by Fed Luthan, Richard M. Hodgetts and Stuart A.Rosenkrantz) is based on original research in communication. The researches observe managers at work in various organizational setting and also studies the self reports submitted by them to understand the process of communication in organization. They developed the managerial communication model to explain the different style of communication used by the managers and to provide a framework for understanding how managers communicate in organization. In formal organizations, the design of communication channels is based on the assumption that all the divisions and departments are self contained and do not facilitate communication among employees at the same level. This poses the serious problem when circumstances demand such communication. If an individual wants to convey some message to an individual from another department, the message has to be passed up to the highest managerial level and then down to the individual. The reply from that individual is also received in a similar way, leading to huge delays. Chester Barnard felt that communication played an important role in shaping organizations. According to him, Communication forms one of the three primary elements of an organization, the common goals and willingness to serve customers beings the other two elements. Communication links the number of the members of an organization with organizations goal and facilitates and enhances cooperative action among the individual and department of the organization. Communication whether written or oral, helps an organization attain its goals, but it can also give rise to problems. For instance, if a particular message is misinterpreted, an inappropriate decision may be taken. This decision may be taken. This decision may result in losses to the organization in long-run. Barnard related communication to the concept of authority. According to him, for authority to be delegated from a manager to sub ordinate, all communication originating from the manager must be clearly understood by the subordinate. He believed that a manager should try to understand the meaning of the message before communicating it to his subordinates. Barnards indentifies seven communication factors that helps establish and maintain objectives authority in an organization. The member of an organization should be aware of all the available channels of communication. Every member of organization must have access to specific formal channel of communication. Communication with an organization must follow the shortest and most direct path. All communication should involve the use of entire, formal line of communication. Competent persons should serve an s communication centers. There should be no interruption in the time of communication during the functioning of an organization, and All communication should be authenticated. Managers share the responsibility in communicating effectively with the individual employees themselves. The manager is 100% responsible for communicating effectively with their employees. This includes establishing an open and trusting climate for communication, as well as demonstrating good communication techniques to their employees. The employee is 100% responsible for taking advantage of the climate for communication to express what is important and relevant. For example, it is expected that a manager will ask are there any questions? after giving an employee an assignment, but it is also expected that an employee will say, I have a question, if one should occur to the employee, without waiting for the manager to ask.   The following communication is useful for organizational communication. Non verbal communication Downwards communication Upward communication Lateral communication Interactive communication Barriers to Effective Communication A number of obstacles may occur on the way of the receiver to understand the message. These interruptions could lead to barriers to communications. The reason could be anything listener doesnt under the language or sometimes it may convey the wrong meaning. Some of the barriers are discussed below. Language: An organization has different kind of people from different cultures. In such cases language is one of the important factors for communication towards different cultural people. So inability to understand the language from either even one side of communication could lead to barrier. Even when sender uses unsuitable words while describing, it may increase misunderstanding between sender and listener. Physical barriers: Physical barriers are one of the major barriers of effective communication in the workplace. This could be background noises and disturbances in the environment. For example roadwork, loud music, some family functions going on around etc. Emotional barriers: Emotion could be one of the barriers to effective communication. Men are a social animal we all know about that statement and emotions play an important role in social life. It could be any personal or professional. It includes frustration, anger and fear. In such cases it may lead to trouble listening to others. Attitudinal barriers: Attitude problem is big problem that we face everywhere now. The personal attitudes of the employees which may be dissatisfaction in workplace such as wages or the placement and comparing themselves to others could be the reason of attitudinal barriers. Bibliography: Aamodt, Michael G. And Bobbiel L. Raynes. Human Relations in business: developing Interpersonal and Leadership skills. USA: Wadsworth, a division of Thomas Learning Inc, 2001. Bartol, Kathryn M. And David C Martin. Management. 3rd Edition. USA: Irwin McGraw-Hill, 1998.

McCarthyism: The Modern American Witchhunt :: Essays Papers

McCarthyism: The Modern American Witchhunt "Have you no sense of decency sir, at long last? Have you left no sense of decency?" -Joseph Welch, lawyer for the Secretary of the Army Introduction By the time Republican Senator Joseph R. McCarthy gave his first speech in which he accused 205 members of President Harry Truman's democratic government of being communist on Feb. 9, 1950 there was already a lingering anti-Communist attitude in the United States. Which is why his speech, given in West Virginia, far from Washington DC, and from his home state of Wisconsin, made such an impact. Most of what he said has been forgotten, the speech was never recorded, but what he started with that speech would win him and his actions a place in American history. McCarthyism: a word synonymous with lying, government cover-ups and abuse, and the private war of one man against what he saw as a threat to the American way of life. Countless lives would be ruined by his crusade. , those of government officials and private citizens alike. When it was all over McCarthy's vehemence would bring his own downfall. MaCarthy and his followers caused panic and fear of communism in those who were ordinary citizens. For those who were targeted and accused, however, McCarthy and his followers did much more. How it was done Governmental structures, local and federal, set up various un- American activites committees. These committees were set up solely to find and prosecute communists, or suspected communists. They drew the attention of the American public in every city that they were, furthering the panic of the "red scare." They set up inquisitions to take care of their targets. Loyalty review boards were set up by President Truman in 1947, and were used quite frequently in the 1950's. Nearly all public employees were forced through these boards, although most went through swiftly without trouble. These boards were not able to imprison people, but they were able to take their jobs from them. Private industries were often more harsh on their employees suspected of being communist. To avoid public embarrassment that could be detrimental in the ultra- patriotic 1950's they would often hire people who were ultra-patriotic to weed out the communist, or suspected communists in their corporations.

Questions and Answers about Marriage and Same-Sex Union

The two articles delve into the contemporary debate of same sex union. The first one presents the conservative orthodox view of the Catholic faith on same sex union while the second article presents an unorthodox view which is more liberal and accepting. Both article advocate a stand on the same issue and aims to spread the good news of their stand. The two articles tackle the issue of same sex union by giving their own definition of marriage.The orthodox view argues that marriage, as instituted by God, is a faithful, exclusive, lifelong union of a man and a woman joined in an intimate community of life and love and that same sex union is an altogether different thing from marriage since it does not fit the definition. They say that it is not based on the natural complementarity of male and female; it cannot cooperate with God to create new life; and the natural purpose of sexual union cannot be achieved by a same-sex union.The liberal view points otherwise saying that Marriage can b e defined as the unique and special form of committed friendship and this does not say that the persons have to be heterosexually attracted, thus people of the same sex can still be married. This contrasting view is an interesting point for further comparison and contrasting. Both authors use the bible as their authoritative source of arguments. The USCCB in sum claims that what is right is what is written in the bible, Prof.Maguire on his part claims that the bible as a historical account is not an account of what is right, it sometimes contain accounts which recommends what should not be done as depicted by the lesson of particular stories like in the stories about slavery. The liberal view purports that many Catholic theologians agree now with Protestant and Jewish theologians that same sex unions can be moral, healthy, and holy and that many Catholic people are living in same sex unions and adopting children and still practicing their Catholic faith however .While the USCCB cont inues to campaign against the equation of same sex unions to marriage and urges followers to keep their opinions in line with the teachings of their faith and of the bible. While using almost the same source, the bible and the interpretation of the word of God, both authors argue in different directions both of which does not directly rebut each other.

Personal Responsibility for College Success Essay

I. To obtain college success through personal responsibility one must take ownership of their goals and ambitions. By prioritizing task such as managing time, setting realistic goals and keeping healthy, one can achieve personal career success. II. Body A. Definition of personal responsibility 1. Personal responsibility is when one solely takes responsibility over a something or someone or an action individually rather than in a collective group and makes sure that the task is accomplished. B. Relationship between personal responsibility and college success 1. One should recognize the importance of accepting personal responsibility for one’s learning, time management and goal setting. With that one should also recognize that direct relationship between their personal responsibilities and one’s college and lifelong success go hand in hand. C. Time Management skills 1. Monitor Time 2. Plan schedule D. Planning and Goal setting 1. Short Range Goals 2. Long Range Goals E. Health and Financial Planning 1. Exercise 2. Budget F. Action plan for implementing responsibility in your education 1. I will learn to manage my time by planning and setting appropriate goals and staying healthy and becoming financially stable. III. Conclusion: One should take personal responsibility for their own actions so they can lead themselves to a pathway of success, how one decides to manage their time between their personal responsibility and their college success is a major factor in achieving ones goals. One must learn to prioritize by any means, keeping healthy, managing ones emotions, keeping a sound mind, treating oneself with respect and knowing ones limits can help one achieve their goals.

Postwar Women essays

Postwar Women essays World War Two has often been described as a turning point in the battle for equality between men and women. From the beginning, women were always struggling to gain status, respect, and rights in their society. Prior to World War Two, a woman's role in society was seen as someone who cooked, cleaned, and gave birth. The years during and following the war marked a turning point in the battle for equality. Women, for once, were being seen as individuals with capabilities outside the kitchen, and we're for the first time given a chance to prove themselves. On December 7, 1942, Pearl Harbor was bombed and FDR declared war. This marked the entry of the US into World War Two, a war which has been going on in Europe for almost 2 years prior. The start of World War II opened a new chapter in the lives of women living in America. From coast to coast, husbands, fathers, sons and brothers shipped out to fight in Europe. With the entry of the US and the absence of large quantities of men, the demand for supplies increased, and women were called out of the kitchen and into the workforce. Posters, banners, and jingles were all aspects that helped encourage women's entrance into the workforce. Millions marched into factories, offices, and military bases. The demand for labor was so great, that a poll taken that year showed that only 13% of the population opposed females entering the workforce. Women's occupations varied from war nurses and cooking for the army, to making bombs and making weapons. Other occupations flourished, as well. Women photographers, writers, and reports were for once given a chance. The war offered women opportunity never given to them before. "The war has given women a chance to show what they can do in the world, and they have done well."(Craig,4). Women were given freedom and a chance to live the American dream. In 1910 till about 1940, women's employment rate was as low as only 13%. By June o...

Coke going Green Term Paper Example | Topics and Well Written Essays - 250 words

Coke going Green - Term Paper Example The earlier intention of manufacturing Coke was not to vend it as a soft drink but as a form of medicine. Ironically, the opening year of its sale saw Pemberton incur a loss of $20. He never perceived that his inventiveness would be celebrated globally. Later, Pemberton sold his invented Coke formula as a Chandler in the late 1880s (Chisholm-Burns, Vaillancourt and Shepherd, 84). Using his entrepreneurial and marketing skills, Chandler made the trademark a nearly global over a remarkably short time (Chisholm-Burns, Vaillancourt and Shepherd, 84). His relentless advertising popularized the drink in nearly the whole of US in its early years of invention. The initial Coke was not bottled. It was Thomas and Whitehead who came with the idea of bottling the soft drink. They approached Chandler and proposed on bottling the drink (Chisholm-Burns, Vaillancourt and Shepherd, 84). However, Chandler disregarded their idea, but gave them the right to bottle the drink for only $1. It later came out that the populace preferred the bottled drink to the earlier container edition. Coca cola has expanded thus turning out to be the foremost trademark in the globe. Though the brand has become popular globally, its ingredients formula remains a mystery. Besides, the Coke Company is popular for its munificence, since it funded the foundation of the University of Emory, among other charitable

CFO mod 1 case Essay Example | Topics and Well Written Essays - 750 words

CFO mod 1 case - Essay Example This is done in orderto enable them to take better developmental and progressive steps. The title is equivalent to finance director, commonly seen in the United Kingdom. The CFO typically reports to the Chief Executive Officer, and is frequently a member of the board of directors. CFO is a very diverse field. It is basically the back bone of all organizations and institutions. An effective and well equipped administrative department is what ensures that a company reaches its maximum potential and keeps growing bigger and stronger. CEO on the other hand is a field which require well educated and highly motivated, vigilant staff. CEO's are responsible for hiring all personnel, ranging from the janitorial staff, right up to the vice president of any organization. The CEO is a very vital part of the company he follows and keeps updates on all aspects of a company and its staff right from the time they apply for a job till the time they get hired. They keep checks on any and all training and development that is necessary and make all necessary amendments. The question these days has come about regarding the necessity of separate CFO and CEO. And the similar curiosity as to whether there is actual need for a separate training department or not It is also common wondering whether the role of the CFO is a specialist role or can it and should it be fulfilled by a CEO and vice versa. CFO is a very vital part of all organizations. They are responsible for the efficient and effective management of the Human capital. The main functions of CEO's are tracking the data points of each and every employee and staff member. Along with tasks such as selection, placement payroll and evaluation. In order to make a reduction in the excessive work load of these activities organizations started to employ individuals to handle these specific areas and thus there came the admistrative departments. And these days with technology at its peak these tasks are also being taken care of by automated computer based programs. Making it possible for the work of three separate organs of a company the human resource The CEO and the CFO to be done by one person that too with the click of a mouse key. This is the reason that the questions stated earlier regarding the need for separate individuals have started coming up. CONCLUSION: However like it has been mentioned above that both roles are very different from one another and there fore to think that they can be done by one person is not a wise thing. The Chief Financial Officer (CFO) of an organization has responsibilities that include internal financial control of the organization, financial reporting (external financial accounting), financing the organization, assessment of the capital budgeting process and an array of additional responsibilities. The CFO must have an external orientation and they must know all ways in which they can gather knowledge about the market with which their company deals and also the kind of investments the investors and share holders are making in order to give proper advice for future investments. There